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CHANGING LIVES THROUGH ACTION SPORTS

Charity Info

Adrenaline Alley… Building on success

Adrenaline Alley is Europe’s largest action sports venue boasting an extensive and unique combination of ramps, foam pits and training areas catering for new riders, world champions and future Olympians. The majority of the facility is indoors and the sports we provide for include BMX, scooter, skateboard, mountain bike, inline/quad skate, and WCMX.

The ‘Alley’ is a charity trading as a social enterprise. That means we work with the local community, North Northants council and local charities to create jobs, training, and volunteering opportunities and to provide somewhere safe and secure for young people to take part in their sport. We are a not-for-profit organisation, and our profits go back to into the charity to deliver or goals, mission and vision.

We continue to expand and develop to meet local need and national demand. In 2016, we purchased our 6-acre site enabling us to become an asset backed charity and allowing us to continue developing.

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Through our model, we encourage young people to progress into other employment, further education, or access other services. We also fully support and nurture those who stay with us, further developing their skills, knowledge, and experience, to create a career pathway.

The successful engagement model with local young people begins with consultation, encouraging participation and providing opportunities for young people to volunteer, attain work experience and training opportunities leading to real qualifications to help secure employment or further education.

This leads to a ‘pyramid of participation’ where, through positive engagement and outreach work, young people become core users of the Alley leading to volunteering, training, and employment. However, Adrenaline Alley is, first and foremost, Europe’s largest indoor/outdoor BMX, skateboard, scooter, and inline skating centre from beginner to Olympic elite level but also provides sub-cultural activities.

As part of our continuing plans to develop and expand we have:

Purchase the land and buildings across our 6-acre site
Installed a 100-space car park
Refurbished 3 buildings on a major scale
Linked all the buildings
Implemented a global training centre for Olympic athletes
Refurbished our 2-storey Diner and offices
Introduced an outdoor plaza, pump track, and airbag
Expanded our spaces and services for parents

To do this we have been supported by large funding organisations such as Sport England, Power to Change, Grantscape and The Charity Bank. Complementing this, we were also funded by British Cycling (BC) early 2020 with £273k to develop the remaining sections of Building 1 to a total project of £409k. This was launched on August 1st, 2020, after the first Covid lockdown.

But we haven’t finished yet! We are now BC’s first BMX freestyle development centre and intend to nurture young people who will aspire to become future Olympians.

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In addition to our Board of Trustees we have the following sub-committees that prepare, analyse and detail strategic reports for the board meetings, reducing board time but enhancing the strategic focus which allows the board to guide and lead the charity to success. Some board members may be required to join these committees; however, we want to engage more advisors to progress these committees for the future.

  • Development
  • Finance & Remuneration

HAVE ANY QUESTIONS?

WE Have The Answers

We sure are… our registered charity number is 1115146

Yes, we are a charity trading as a social enterprise. That means we trade to make a positive difference. As a not-for-profit organisation, we reinvests all surplus revenue to benefit the communities we serve and further our social mission.

Yes, all surplus revenue is reinvested straight back into the charity for the benefit of the communities we serve.

In 2002! The park was originally located at the nearby Rockingham Speedway before moving to our current indoor location in 2006.

  • No. However, we strongly advise that participants under the age of 12 or with a medical condition or disability are accompanied by an adult who has booked as a spectator.

    Adrenaline Alley does not supervise individuals but staff do patrol all buildings.

    Still got a question? View our FAQs page for more answers.