We are excited to share some big news: Adrenaline Alley is now officially sponsored by Fist Handwear! This partnership came to life after a surprise visit from Fist officials who travelled all the way from Australia during the summer.

Sam Moore, Fist’s Director/Founder, along with Chief Operating Officer Joel McDonald, were in Europe to attend the Olympic Games in Paris. Seizing the opportunity, Ben Cannings, Brand Manager at Madison (Fist’s UK distributor), decided to take the Australian team to Adrenaline Alley to showcase what the UK has to offer when it comes to action sports facilities. Upon arrival, Joel and Sam were given a full tour of the park and had the chance to meet some of the pro riders training that day. They were completely blown away by every aspect of Adrenaline Alley and instantly new that Fist, on their mission to support action sports worldwide, simply had to be a part it!

This unique partnership includes the production of 500 pairs of limited-edition Fist x Adrenaline Alley custom gloves, available in a variety of sizes and colourways. All proceeds from the glove sales will directly support Adrenaline Alley and help make the park even better for the rider community it serves. In recognition of Fist’s generous support, Adrenaline Alley has provided prominent branding opportunities across all three of its buildings, promoting the collaboration on a grand scale.

Adrenaline Alley Founder/CEO, Mandy Young MBE DL, Said “We couldn’t be more excited about this new partnership and are deeply grateful for Fist’s support! Their contribution will make a notable difference for our charity, and being able to offer custom gloves in collaboration with the market leader is truly something special.

“Most riders who visit the park use Fist handwear, so partnering with Fist, fits our charitable mission like a glove.

“Beyond that, when we met Sam and Joel, we instantly recognised that they are just as passionate about supporting action sports as we are. I’m thrilled about this collaboration and can’t wait to see what we can achieve together moving forward.”

Fist Director/Founder, Sam Moore, commented: “We are incredibly excited and humbled to have Adrenaline Alley join the #FISTARMY. We got to visit the park a few months ago while on a trip to the UK, we had always heard stories about how amazing this place is but to visit the facility and learn the story behind what makes Adrenaline Alley such a special place for everyone really blew our minds and captured our hearts so to have our logos up and to create a custom signature range for Adrenaline Alley really fills us with pride”.

The FIST X ADRENALINE ALLEY gloves are now available for purchase at Adrenaline Alley or you can grab them online => HERE. Stock levels in each size/colourway are limited so don't miss out on grabbing your perfect fit in the colour you love!

In addition to saying a HUGE THANK YOU to Fist for their support, we also want to thank Madison Cycles for making this happen and all their support on the retail side