Here at Adrenaline Alley, our mission has always been to make action sports inclusive and accessible. That’s why we are proud to announce that the park is now sponsored by Huffy BMX, one of the most iconic names in cycling history, as together we work to inspire and support the rider community.

For over 130 years, Huffy has been part of riders’ journeys, getting millions on their first bikes, pioneering BMX freestyle, and creating memories that last a lifetime. Now, as Huffy ramps up its commitment to BMX freestyle here in the UK, we’re excited to team up and keep pushing forwards with our provision of a world-class facility for every rider.

“We’re hyped to be linking up with such a legendary brand,” said Harry Tucker, Adrenaline Alley Marketing Director. “Huffy’s roots in BMX and their fresh push into the UK freestyle scene tie in perfectly with our mission to provide a welcoming, progressive space where everyone, from beginners to pros, can experience the buzz of riding.”

Huffy’s parent company, United Wheels Ltd, added: “Partnering with Adrenaline Alley gives us the chance to support riders of all abilities,” said Glenn McGrath, Marketing Manager. “We’re thrilled to join such a vibrant community, where riders from around the world come together to ride, have fun, and push their limits.”

The support from Huffy will help us keep stepping up what we do for riders. Together, we’re breaking down barriers to entry and dedicating ourselves to making action sports accessible and inspiring for everyone.

This partnership goes beyond brand alignment, it’s about teaming up with a company that shares our passion for rider progression at every level. With Huffy investing in everything from entry-level bikes to pro rider support, side by side we’re working to build a bright future for BMX, here in the UK and across the globe.